Over the past few years, the hunt for new markets and revenue streams has ramped up for B2B organizations. Executives are navigating a new economy where customers are empowered with information, and Covid-19 has become a common yet increasingly accepted business risk. Fresh challenges also loom in the form of inflation, supply-chain snarls, and a possible recession. Many are seeking out new e-commerce capabilities to weather these new realities; B2B organizations of all types face dwindling profit margins, ballooning IT costs, a shortage of skilled workers, and supply chain disruptions—and finding the right digital commerce platform for this new era is critical to survival.